Blog

Honto?

In AI, today's rule is next month's myth. So we keep one habit: ask honto?, "really?", go back to first principles, and build from there. HontoFlow is what came out of it.

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Every idea gets an experiment

AI makes trying an idea almost free. Like every genie, it does exactly what you said. Saying the right thing is still up to you.

Marius Wehrle 2026-10-20

5:58

Genius or vending machine

Force an AI into a fixed form and you lose what it finds that nobody asked for. So we keep it free to think, and judge it by how often it's right, not by one lucky run.

Marius Wehrle, Katarina Kostic 2026-10-13

5:28

Page one, in any language

Most search is tuned for one language at a time. Across languages, your agent ends up working from information that's nearly right, and our hybrid search closes that gap.

Marius Wehrle, Katarina Kostic 2026-10-06

5:20

Everyone gets the Einsteins. Only you have the laboratory.

Intelligence has become cheap and the same for everyone. So open up to it fully, and guard the one thing it can't bring along: your own reality to test it on.

Marius Wehrle, Katarina Kostic 2026-09-27

5:28

One handbook, every harness

How your business decides things is being written down for AI agents, one person and one tool at a time. It belongs in one place the company can read, correct and keep.

Marius Wehrle, Katarina Kostic 2026-09-20

5:07

Out of the chat

AI is already good enough to work for hours without you. What's missing is the infrastructure around it. Control over what runs, and a place for the results that you own.

Marius Wehrle, Katarina Kostic 2026-09-13

5:20